Monday, March 17, 2014

Sherri Jessee Behind the Scenes: Intercoiffure Mondial 2014 Trend Collection

Representing North America as part of the Intercoiffure Mondial International Artistic Team, I recently had the fabulous opportunity to help create the 2014 trend collection. "Illuminations," was produced by Elmarie Lignier on location at Intercoiffure Mondial World Headquarters in Paris, France. 

Hair: Sherri Jessee Photo: Rob Peetoom for Intercoiffure Mondial
My gorgeous model, Jazzmine, received a full makeover including color, cut, and extravagant styling. 
Join me for a sneak peek behind the scenes as I was able to document the techniques and tools used.

First I applied a dark brown demi permanent color gloss.
To achieve the perfect bob shape, I used a technique that uses the head shape as a guide. I grasped the hair, low and tight at the hairline and pushed up my hand flat against the head until my pinky reached the hairline. Then, I twisted the entire section holding parallel to the floor and cut straight across below my fingers.
After completing the back sections, I held the sides gently down and connected to the back.

To create broken texture on the ends, I cut 1 1/2" into the ends using a texturizing shear with 27 teeth.
Finally, I created and cut a blunt fringe section to open up the face.
A smooth blow dry emphasized the new shape.
To create the rough texture that was requested as part of the trend collection, I teased and flat ironed the top sections.
Natsuko Nakayama for Shisheido applied makeup emphasizing a gorgeous smokey eye.  Stylist, Jonathan Mahaut, fit Jazzmine into fabulous wardrobe.

Here I am adding finishing touches to the models' hair on set.
Photographer, Rob Peetoom, captures images of model, Jazzmine, in dramatic poses on location at Intercoiffure Mondial headquarters in Paris, France.
I always stress that it takes a great team to capture fabulous images. Each key element must be perfect: theme, studio space,  photographer, makeup, wardrobe, hairstylist, and model.
Hair: Sherri Jessee Photo: Rob Peetoom for Intercoiffure Mondial

As part of the "Tungsten" collection, my particular style was designed to, "draw maximum attention for a feminine punk appeal.It is young fashion power in vinyl, leather and fur.The cut is edgy with hard contours: a short bob with voluminous texture and eccentric details."
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