Friday, September 21, 2012

Divo in conversation with: Sherri Jessee


Divo in conversation with: Hair and make-up artist Sherri Jessee

Link to original article in Divo Diaries.




Sherri Jessee is one of the most desired, yet easily approachable internationally renowned hair and makeup artists. With over 20 years of experience as a successful salon owner, stylist, and platform artist, Sherri has amazing talent in hair, makeup, and fashion editorial work. Her hair and makeup work is featured in acclaimed print publications as well as online including Cosmopolitan, OK!, Beauty Entertainment, Fox News, MTV Style and Salon International.  A former core team member of the brand Rusk’s Creative Team. When she isn’t jet setting to Sydney, Mumbai or Milan, Sherri can be found in her Intercoiffure salon in Bristol, Virginia. 
Read on as we ask her some insider tips on hairstyling…
Why do you think you decided to become a hair stylist?
From an early age I could be found drawing pictures of hair, cutting and styling. Can you believe I was 11 years of age?!
What are the things that inspires you?

Making people feel and look good.

Which iconic hairstyles do you love? 
Classic "Louise Brooks" bob and the "Jennifer Aniston" shag

Louise Brooks



Jennifer Aniston
Who are some of your favorite clients you've worked with?
It was a huge honor to work with Host of Entertainment Tonight, Nancy O'Dell. I really enjoy working with top models because I can have creative freedom and they are so gorgeous.





 Which are your favorite hair products? 

A great working hairspray is a MUST.





 Which styling tools do you use most often? 

Super powerful blowdryer, 1" flat iron and 1 1/4" curling iron.

How do you feel hair relates to personal style? 
Our outward style can be a direct reflection of our inward personality. Classic, Bold, Daring, Conservative, Creative... 

Name three celebrities whose hair you would love to style. 
Jennifer Lopez, Rooney Mara, Michelle Williams

How do you think that hair relates to a person's confidence? 
It is proven that when we look good, we feel better. Having a great hairstyle is essential to having a positive outlook.


What is the best way to tame frizz?
 A few drops of an essential oil and using the concentrator nozzle on your blow dryer.

What are some hair styling don'ts?
 Don't try too hard. If you have a great cut and color, looking good will be easy to acheive.
 According to you what is the biggest hair trend this season.Braids are really hot and so quick and easy to do. I love the creative aspect of them.




Hair and make-up by Sherri


Which is the hottest hair colour at the moment? 
Golden Blondes, Vibrant Coppers, and Decadent Chocolates.




Hair by Sherri 

How do you take care of your hair?  I shampoo and condition every other day, apply a leave-in conditioner and blow dry. For special occasions, I spray with a heat protecting spray and wrap on a 1" iron.

What is the one advice you always give your clients?
 Your hair should accentuate your beauty. Find a style that works with your face shape and natural texture.

One hair product every woman must buy. 
A good hair brush.





A hairstyling trick that always works. 
Twist your hair up on top of your hair into a bun while you sleep. When you take it down in the morning, you will have beachy waves.

Show us a quick and simple how to: 

As seen in WebMD: The 411 on Hair Conditioners

Hair & Makeup: Sherri Jessee Photo: Glenn Heino Post Production: Julia Kuzmenko

The 411 on Hair Conditioners

By 
WebMD Feature
Reviewed by Victoria Barbosa, MD
Link to original article in WebMD

Would you wash a cashmere sweater the same way you would a cotton T-shirt? If you do, you won't like the results. The same is true if you treat frizzy hair with a conditioner meant for straight, silky tresses -- or vice versa. For results you’ll love, learn how to choose the right conditioner for your hair type.
Hair requires special care. "Some of us have strands similar to wool, and others are more like silk," says internationally renowned stylist Sherri Jessee. "To have the most beautiful locks possible, it is very important to utilize the correct maintenance regimen." That means choosing the right conditioner for your hair type. Recognizing the signs that you have the wrong one is sometimes more obvious than others.
Sign #1--Your conditioner doesn't match your stylist's advice.
Your stylist is like your own personal guru -- at least when it comes to hair care suggestions. That's why Jessee's number one tip is to ask for advice at the salon -- then follow it!
"Your professional stylist can help you pick the right product that is good for your hair type," she says. She'll consider the texture of your hair and what chemical treatments you've had done to make a recommendation.
Sign #2--Your hair is colored, and you're not using a color-safe product.
If you don't use color-safe conditioner and shampoo on color-treated hair, then "what you've paid to put in there, you're washing away," Jessee says. It's like watching your money go straight down the drain.
Using the right color-safe conditioner will keep blonde brighter and brunette bolder. You may get 2 more weeks out of your hair color before you have to pay for another one.
Labels on color-safe conditioners use terms like "color extend," "color care," and "sulfate-free." They protect against the dulling effects of washing and over styling -- two of the main reasons hair color fades, Jessee says. Products with "UVA/UVB protection" offer a layer of protection to prevent the sun from fading your color, she says.
Sign #3--You're using volumizing conditioner on big, curly hair. Or, you're using a smoothing one on flat, fine hair.
When you use conditioner, "You're doing one of two things to hair--you're making it bigger, or you're making it smaller," Jessee says.
If your hair has lots of volume, you need a conditioner heavy enough to give you the amount of smoothing you need to tame frizzies and flyaways and get hair back under your control, Jessee says.
If your hair is fine and flat, you need a lighter conditioner. "If somebody has fine hair, and they use a smoothing treatment, it's going to feel oily, limp, and lifeless," Jessee says. Use a lighter-weight product that won't weigh down fine hair, she advises.
Sign #4--You have dry hair, and you're using a strengthening shampoo.
Extra strength won't help dry hair. If you're not getting enough moisture then you're not treating the true problem, Jessee says. "It's kind of like eating a steak when you're thirsty."
Dry, damaged hair needs a rich, moisturizing daily conditioner. At least once a week, revive parched hair with a deeper, leave-in conditioning treatment. Once a month, have it done at a salon.
Sign #5--You bought the most expensive conditioner.
While you don't want to buy the cheapest conditioner in the store, you also don't need to spend $100, or even $30. A conditioner that is five times more expensive won't necessarily make your hair look five times better. Some experts say that once you get past the $5 range, you're not adding much value to your hair.
Once you get the best conditioner for you, use it right. These are Jessee's recommended steps:
  1. Shampoo the roots
  2. Condition the ends. That's where damage like split ends occurs
  3. Only in rare cases do you need to deep condition the scalp
  4. Use a wide-toothed comb to evenly distribute the conditioner throughout your hair. Keep one in the shower just for this.

Sunday, September 16, 2012

Sherri Jessee: Indie Artist

For Immediate Release:
September 16, 2012 
New York, NY & Las Vegas, NV.

One thing is for certain, you can be sure internationally renowned hair and makeup artist, Sherri Jessee, is keeping busy. Excited for future endeavors as a freelancer, Sherri has been  seen recently on TV, styling celebrities, working New York Fashion Week, creating her usual magic in photo shoots, educating industry professionals, and in her busy Intercoiffure salon. 

View brief video to see Sherri on set of a recent beauty shoot filmed in Las Vegas with photographer, Julia Kuzmenko, and Clifton Shores star, Jamillette Gaxiola


With over 20 years of experience as a successful salon owner, stylist, and platform artist, Sherri has amazing talent in hair, makeup, and fashion editorial work. With a unique feminine approach to beauty, considered one of the most desired, yet easily approachable hair and makeup artists. 
Sherri styles New York Fashion Week.


 Combined knowledge gleaned through a Bachelor’s Degree in Education and extensive field-work make her a well-recognized guru for all things beauty and fashion. Widely quoted as an industry expert, her hair and makeup work is featured in hundreds of acclaimed print publications as well as online including Cosmopolitan, OK!, Beauty Entertainment, Sophisticate’s Hairstyle Guide, Fox News and MTV Style. 

 Recent 4 page feature.
Named "One to Watch," "A Woman of Style" and listed among "Top Platform Artists," by leading industry insiders, Sherri shines in all aspects of the beauty biz from hair, makeup, editorial/advertising campaigns, education and PR.
Sneak peek at images from Las Vegas shoot.

For Inquiries/Bookings/Press Contact: beautybizmedia@gmail.com
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