Saturday, October 1, 2011

Sherri goes to India to launch Rusk!

 Struggling to get over the jet lag after a wonderful two week journey to India, I look back at the changes I saw. Amazingly visible to me since my last trip there in 2008, I saw new airports, new bridges, new trains, new roads, and also was able to see the Indian people beginning to embrace changes in their hair. With over half of the population being under the age of 30, I witnessed the younger generation anxious to adapt to worldwide style. Although I missed the beautiful fabrics of the saris and traditional dress, the young people made my job easy to adapt the Rusk methods as they were ready to accept some modernizing changes. Keeping true to their own culture, we were able to cut multiple layers while leaving length, and give rich glazes of chocolates and violets and flashes of carmel to their gorgeous dark hair.
Sherri Jessee and Marcus Cailett of the RUSK Creative Team are welcomed into India to begin a 2 week adventure.

Industry leader RUSK launches its range of hair care products.

Finale of Bangalore show.

Internationally renowned leader in the professional hair industry RUSK now comes to India courtesy Headstart International Pvt. Ltd. RUSK stands as inspiration for many stylists and hair care professionals all around the world and is one of the most professional hair care brand available that provides elegant and edgy products from hair care to styling & finishing.
Cutting hair for the crowd.
RUSK introduces a full range of products and tools for salons & their clients in India. The brand represents an entirely different league of products ranging from hair care to styling, finishing, hair tools and salon services like color, perms, frizz removers and straightening services. The products are for both professional and consumers and are to be retailed from salons.
Adding the finishing touches to an up-style.
To give first-hand experience to salons and consumers, the RUSK International creative team is in India to introduce RUSK products that personify pride, passion, creativity and energy. RUSK Look & Learn Seminars are scheduled in Delhi, Chandigarh, Mumbai and Bangalore that would showcase the latest RUSK Cuts, Colors and Styles.
Sherri Jessee, Divya Rao, and Hedwige Sluss.
Especially present in India on the launch, Ms. Hedwige Sluss Thuer - Managing Director, RUSK said, "Our products are highly characteristic and have a wide range that caters to the needs of every individual. We are excited to launch RUSK with Headstart and look forward to reaching the target group in India using their strong distribution network and focussed business approach."

Sharing info on Deepshine Color.

Commenting on the launch, Apeni George - Creative Director, RUSK India, said, "We are delighted to bring a premium category hair care brand RUSK to India. With an increase and evolving needs of the consumers RUSK provides its discerning customers a wider range to choose from as well as enhancing the salons portfolio with its range of products for the increasing customer base, who are more aware of the brands they use for personal grooming."
Press from Mid Day Bangalore.
RUSK has a vast hair care range which is classified as Sensories, Deep Shine, Designer & Being collections. The wide range of consumer products that are being introduced in India are Shampoos, Conditioners, Styling & Finishing Products and Treatments. RUSK also has salon services, which provide professional hair color & hair straightening, curling and smoothing. RUSK also provides salon tools and appliances like hair dryers, flat & curling irons, hot rollers, brushes and shears. RUSK products are available at select salons.

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