Sunday, August 7, 2011

As seen in PBA News: Power of the Media: Part 1-Facebook

This is re-posted from my Sherri's Steps to Style Blog for the Professional Beauty Association.

“Happy, satisfied clients” will always be your best advertisement. Word-of-mouth advertising is more influential than any other form of advertising.
Think of using the Power of the Media to spread the good word about your business. Using the Internet can be a great way to begin your FREE media marketing plan… the only price you have to invest is your time.
In my next few “Sherri’s Steps to Style” blogs, I will discuss in detail various media marketing methods, which will include:
  • Facebook
  • Your Website
  • Blogs
  • Industry-Specific Social Networking
  • Twitter
  • Guest Blogging
  • Television
  • Video
  • Newspapers
  • Magazines
The Facebook Frenzy.
With more than 600 millionactive users, this easy-to-use tool is a great way to begin taking advantage of the free advertisement the Internet can offer your salon. Create a page for your salon and invite your clients to “like” the page. You can add essential info like your hours, location with a map, list of services, website, etc.
A Picture is Worth a Thousand Words.
Facebook allows you the opportunity to very simply create photo albums. EVERYONE loves pictures. People spend hours looking at photos on Facebook. Create interesting albums for:
  1. Your Salon
  2. Your Staff
  3. Press Coverage
  4. Your Portfolio
  5. And, Before and After Pics

Professional & Positive Posts.
Always present yourself and your salon in the most professional, positive manner when posting status updates. To increase exposure, actively seek influential friends in your community and make periodic comments on their pages. With this type of networking your salon’s page will come up in the news feed and thus, more people will “like” your page. Make frequent updates to your Facebook page… Use the power of the page to increase recognition and  increase salon business.
It is my great pleasure to be sharing insider industry information in Sherri’s Steps to Style” PBA blogs! I invite you to follow me on TwitterFacebook and visit my website to check out the plethora of articles found there. I will be covering such topics as tips on hair and makeup, working with celebrities, salon ownership, marketing tools, business building, and advanced education. Also, feel free to contact me at sherrijessee@me.comwith topic suggestions.

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